<Elements xmlns="http://schemas.microsoft.com/sharepoint/">
  <CustomAction Id="ExportOPML"
                Title="Export OPML File"
                Description="Export this blog list to OPML"
                RegistrationType="List"
                RegistrationId="10100"
                Location="Microsoft.SharePoint.StandardMenu"
                GroupId="ActionsMenu"
                Sequence="1000">
    <UrlAction Url="{SiteUrl}/_layouts/readify/opml.aspx?list={ListId}"/>
  </CustomAction>
</Elements>